Banco De Sangre


Blood Bank of Mutual Services in Puerto Rico (Banco de Sangre) strives to maintain an optimal inventory level of up to three days of supply. Due to unpredictable demands, this inventory fluctuates by the hour. Donating blood is vital to restore these inventory levels, and thus provide immediate help in case of emergencies.

Therefore, to encourage blood donations in Puerto Rico, we designed a striking visual that dramatizes the life-giving quality of every drop of blood.

As a result, we were able to spearhead blood donations during the season and fill our quota multiple times. Nonetheless, the demand for blood products increases to a level over 250 units per day in Puerto Rico. That’s why we need you to give a little of you now.

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